Pesticide companies need to grasp the fundamentals of the e-commerce industry
[Introduction · China Pesticide and Fertilizer Network] E-commerce is just an innovative marketing model. A good pesticide e-commerce platform is inseparable from high-quality and low-cost pesticide products, and the quality of its products is particularly high due to the particularity of pesticide products. important. Products with good quality and good effect are the fundamental guarantee for the good operation of pesticides and e-commerce, and achieve good performance. Remember not to exaggerate the control effect of pests and diseases, and expand the scope of use and false propaganda.
In recent years, as the Internet has gradually occupied our lives, companies in various industries have begun to contact the Internet e-commerce industry, and the blue-water industry involved in pesticide companies needs to grasp the fundamentals.
Recently, Jiangsu Longlight Chemical Co., Ltd. built its own “Dragon Light E-Commerce”; Jiangsu Huifeng Agrochemical Co., Ltd. cooperated with China’s first pesticide online direct sales platform, Nongyi.com, to jointly expand the pesticide e-commerce business; The mobile phone application “Eastern Circle” of the e-commerce platform is now in full swing. In addition, “Nongyi Net” has integrated the upstream well-known pesticide companies through the Internet to build an online direct selling platform and adopt the “Agricultural One Network + Workstation (B2B2C) + Rural Information Service Station” e-commerce model to create a county, township and village. The “three rural” information service station. Pesticide companies are actively embracing e-commerce and wading the e-commerce blue ocean.
Recently, the State Council issued the "Opinions on Vigorously Developing E-Commerce to Accelerate the New Motive Force of the Economy", deployed to further promote the development of e-commerce innovation, further enhance the innovation power of enterprises, and accelerate the pace of e-commerce innovation and development. In this context, pesticide companies have waded into the blue ocean of e-commerce.
As is known to all, the traditional pesticide trading mode often has product oversupply and the mutual price reduction of various pesticide companies, which is not conducive to the development of pesticide enterprises. The high price of products also increases the production cost of farmers. The e-commerce platform reflects the inherent characteristics of openness, globality, low cost and high efficiency. It has the ability to facilitate the purchase of high-quality and cheap pesticide products by Chinese farmers, increase trading opportunities for Chinese pesticide companies, reduce sales costs and reduce Inventory backlog and economic efficiency will bring a new situation to the Chinese pesticide product trade market.
However, it is worth noting that pesticides are different from other general commodities and are a special commodity combined with physical technology. The use of technology is of paramount importance. Proper use can prevent disease and control weeding and ensure the harvest of crops; improper use can easily cause phytotoxicity, damage the ecological environment, and endanger the quality and safety of agricultural products. Therefore, the development of pesticides and e-commerce is not an easy task. It can be said that “it is easy to operate in a store and it is easy to develop at the start”.
For the sustainable development of pesticide e-commerce, it is necessary to comprehensively consider logistics, professional customer service, technical services, after-sales and other factors. Only by combining production and marketing with three technologies and materials, and agrochemical technology services are in place, pesticide e-commerce can have vitality. Will go far, will add to the pesticide industry. To solve these problems, we must grasp the fundamentals of the development of the industry and avoid the shackles.
It can be said that e-commerce is just an innovative marketing model. A good pesticide e-commerce platform is inseparable from high-quality and low-cost pesticide products, and the quality of its products is particularly important due to the particularity of pesticide products. Products with good quality and good effect are the fundamental guarantee for the good operation of pesticides and e-commerce, and achieve good performance. Remember not to exaggerate the control effect of pests and diseases, and expand the scope of use and false propaganda.
In addition, pesticides are a kind of agricultural products with high technical content. Farmers need professional guidance during the use. In the past, more agrochemical experts went to the field to guide, and the efficiency is difficult to guarantee. Through the e-commerce platform, farmers can directly upload texts, pictures, videos, etc., and the platform plant protection experts have targeted guidance to prevent pests and diseases, and to guide farmers in a timely manner to scientifically and rationally use pesticides. Therefore, the agricultural business platform should pay attention to the professional quality of the employees, so that they have strong professional and technical knowledge, and disseminate effective and effective crop solutions through the e-commerce platform.
In addition, the current platform is difficult to directly target consumers, but can choose to directly target dealers. Previously, many companies sold pesticide products on Alibaba, but the results were not satisfactory. The key is that there is no unimpeded network distribution. Pesticide e-commerce can cooperate with county distributors, plant protection departments, specialized cooperatives, large planters, etc. to transform them into e-commerce county workstations, relying on their mature pesticide logistics distribution network service system to carry out logistics distribution for order users. Information dissemination, technical support services.
In short, in order to achieve sustainable and healthy development of pesticide e-commerce platform, it is necessary to develop high-quality products and good services, and to absorb more environmentally-friendly pesticides with high efficiency, low toxicity and low residue, and to face dealers and cooperatives. To achieve the organic integration of the association, platform and company trinity to help the industry develop.
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