Three major trends in agricultural resources management in the future
[Introduction · China Pesticide and Fertilizer Network] The application of the Internet has improved the service efficiency and changed the service model. Agricultural enterprises and their distributors should adapt to the changing market, set up relevant service teams, make good use of the Internet, and truly put all-round The service was delivered to thousands of households in a timely manner.
In recent years, the competition in the agricultural capital market has become increasingly fierce, stimulating enterprises and distributors to further explore new modes of agricultural product marketing, and the rapid development of the Internet has provided technical conditions and platforms for the new marketing model. Looking forward to the future agricultural resources management, the following development trends will be presented:
First, the operation chain. With the rapid development of the Internet, it has also promoted the large-scale operation of the agricultural resources chain. At present, more and more agricultural capital chain companies have listed to a certain extent that the direction of agricultural resources management chain is in line with market demand.
What farmers ultimately need is not simply the agricultural products themselves, but the use of agricultural products to increase production and income. As a company that does not consider this factor and unilaterally pursues profits, it will turn any platform model into a profitable tool and means. Nowadays, some agricultural chain enterprises start to operate from the needs of farmers, that is, to fully apply the latest Internet communication technology, build a PC, WeChat service platform, and pay attention to the needs of farmers, and promote high-yield crop application technology through chain stores. To realize the seamless connection of services and ensure the quality of services; in the franchise of dealers, not only to unify the brand image, but also to fully replicate the service model, and to carry out chain expansion on the basis of ensuring meeting the needs of farmers. . This model has caused widespread concern among agricultural resource dealers, and it will become the mainstream trend of agricultural chain management in the future.
Second, service network. For agricultural distributors, the Internet is a more convenient, efficient and efficient service tool. From the perspective of service function, in the past, the technical personnel of agricultural enterprises relied on squatting in the field to solve the technical problems encountered by farmers. Nowadays, the technical problems of farmers in the whole region can be summarized through the Internet, and technicians can pass a WeChat message or video. Make the technical guidance perfect and quickly deliver it in place.
The application of the Internet has improved the service efficiency and changed the service model. Agricultural enterprises and their distributors should adapt to the changing market, set up relevant service teams, make good use of the Internet, and truly deliver all-round services to thousands of households in a timely manner.
Third, the brand is unified. With the increasingly fierce competition in the agricultural resources market, brand building has become a necessary means for enterprises to seize the market. Among the many brands, what brands farmers choose to become a fog. As a company and its distributors should be empathy, starting from the basic needs of farmers, formulate a unified high-yield management plan for crops, and integrate fertilizers, pesticides and other agricultural products into a unified brand in the form of packages. The brand established on this basis, professional, uniform, and service-oriented, will certainly be recognized by the people. For example, if an enterprise has used several years to demonstrate and promote more than a dozen high-yield technical solutions in the high-yield demonstration field of 10,000 mu, it has developed hundreds of direct-operated stores and millions of precision members, with an application area of 10 million mu. The agricultural products have no credit and zero inventory.