Pesticide companies need to grasp the fundamentals when they first enter the e-commerce industry

[Introduction · China Pesticide and Fertilizer Network] E-commerce is just an innovative marketing model. A good pesticide e-commerce platform cannot be separated from pesticide products of high quality and low price. Due to the particularity of pesticide products, the quality of its products is particularly prominent. important. Products with good quality and good effect are the fundamental guarantee for the good operation and good performance of pesticide e-commerce. Remember not to exaggerate the control effect of pests and weeds, expand the scope of use at will, and make false propaganda.
  
In recent years, as the Internet has gradually occupied our lives, companies in various industries have begun to contact the Internet e-commerce industry, and pesticide companies need to focus on the blue ocean of e-commerce.
  
Recently, Jiangsu Longdeng Chemical Co., Ltd. established its own "Longdeng E-commerce"; Jiangsu Huifeng Agrochemical Co., Ltd. joined hands with Nongyiwang, the first pesticide online direct sales platform in China, to jointly expand pesticide e-commerce business; The mobile application "Pastoral Circle" of the capital e-commerce platform is now in full swing. In addition, "Nongyiwang" has integrated upstream well-known pesticide enterprises to build an online direct sales platform through the Internet, and adopted the e-commerce model of "Nongyiwang + Workstation (B2B2C) + Rural Information Service Station" to create a network that spreads across counties, townships and villages. "Sannong" information service station. Pesticide companies are actively embracing e-commerce and wading into the blue ocean of e-commerce.
  
Comment:
  
Recently, the State Council issued the "Opinions on Vigorously Develop E-commerce and Accelerate the Cultivation of New Economic Power", deploying to further promote the innovative development of e-commerce, further enhance the innovation power of enterprises, and accelerate the pace of e-commerce innovation and development. Against this background, pesticide companies have waded into the blue ocean of e-commerce.
  
As we all know, the traditional pesticide trading model often has a surplus of products, and various pesticide companies lower the price of each other, which is not conducive to the development of pesticide companies, and the high product price also increases the production cost of farmers. The inherent characteristics of openness, globality, low cost and high efficiency embodied by e-commerce platforms have the ability to provide convenience for Chinese farmers to purchase high-quality and low-cost pesticide products, increase transaction opportunities for Chinese pesticide companies, reduce sales costs, reduce Overstocking and improving economic efficiency will bring a new situation to China's pesticide product trade market.
  
However, it is worth noting that pesticides are different from other general commodities. They are a special commodity that combines physical technology, and the use of technology is very important. Proper use can prevent diseases, treat insects and weeds, and ensure a bumper harvest of crops; if used improperly, it is easy to cause phytotoxicity, damage the ecological environment, and endanger the quality and safety of agricultural products. Therefore, the development of pesticide e-commerce is by no means easy.
  
For the sustainable development of pesticide e-commerce, it is necessary to comprehensively consider many factors such as logistics, professional customer service, technical services, and after-sales. Only then will it go far, and it will be the icing on the cake for the pesticide industry. To solve these problems, we must grasp the fundamentals of the industry's development and avoid abandoning the basics.
  
It can be said that e-commerce is just an innovative marketing model. A good pesticide e-commerce platform is inseparable from high-quality and low-cost pesticide products. Due to the particularity of pesticide products, the quality of their products is particularly important. Products with good quality and good effect are the fundamental guarantee for the good operation and good performance of pesticide e-commerce. Remember not to exaggerate the control effect of pests and weeds, expand the scope of use at will, and make false propaganda.
  
In addition, pesticides are a high-tech agricultural product. Farmers need professional guidance in the process of using them. In the past, more agrochemical experts went to the fields to give guidance, and the efficiency was difficult to guarantee. Through the e-commerce platform, farmers can directly upload text, pictures, videos, etc., and plant protection experts on the platform will give targeted guidance to prevent and control diseases, insects and weeds, so as to timely guide farmers to use pesticides scientifically and rationally. Therefore, the agricultural business platform should pay attention to the professional quality of employees, so that they have strong professional and technical knowledge, and spread practical and effective crop solutions through the e-commerce platform.
  
In addition, it is difficult for the platform to achieve direct-to-consumer at present, but direct-to-dealer is an option. There have been many companies selling pesticide products on Alibaba before, but the results are not satisfactory. The key is that there is no unimpeded network distribution. Pesticide e-commerce can transform them into county-level e-commerce workstations by cooperating with county-level distributors, plant protection departments, specialized cooperatives, and large planters. Relying on their mature pesticide logistics and distribution network service system, they can carry out logistics and distribution for order users. Information dissemination and technical support services.
  
In a word, in order to achieve sustainable and healthy development of the pesticide e-commerce platform, it is still necessary to take high-quality products and good services as the foundation of development, and to absorb more efficient, low-toxicity, and low-residue environmentally friendly pesticides. , to achieve the organic combination of associations, platforms, and companies to help the development of the industry.